01
NATURE
04 / 02
NATURE / MATERIAL
Nature becomes a visual material rather than a supporting idea.
REDDEW
REDDEW / EXPERIENCE
01
01 / The Brand
Natural Hibiscus Beverage
A brand rooted in nature.
REDDEW
RETURNS
TO NATURE.
REDDEW / 001
IDENTITY STUDY
NATURAL • DISTINCTIVE • EXPRESSIVE •
THE BRIEF
RedDew is a natural hibiscus-based beverage created to bring the familiar taste of nature into a more contemporary visual world.
The challenge was not simply to create an attractive identity. It was to give the brand a visual presence capable of standing confidently on shelf, connecting with consumers and remaining unmistakably natural.
DISCIPLINE
Brand Identity
INDUSTRY
Beverage
ROLE
Creative Direction
THE IDEA
↓
02
02
THE IDEA
NATURE / BUILT INTO THE NAME
THE CREATIVE IDEA
A LEAF, INSIDE THE D.
Rather than placing nature around the brand, the idea was to make nature part of the brand itself.
01
THE NAME
REDDEW was the foundation. The identity needed a simple visual connection to nature.
LEAF / D
RED / 01
ORGANIC FORM
D / LEAF
02
THE LEAF
A leaf was incorporated into the D—turning a single letter into a quiet expression of nature.
THE CORE IDEA
Nature wasn't added to RedDew. It became part of the name.
WHY IT WORKS
One simple gesture turns the wordmark into a story.
The leaf gives the identity an immediate connection to nature while remaining subtle, memorable and intrinsically connected to the RedDew name.
03
03 / THE IDENTITY
THE IDEA / MADE DISTINCTIVE
THE RESULT
NATURE,
MADE DISTINCTIVE.
The leaf and the D converge to form a mark that feels natural, expressive and unmistakably RedDew.
REDDEW / 001
FINAL MARK
ORGANIC FORM
RED / 01
LEAF
D
REDDEW
THE IDENTITY
A simple organic form,
with a story built in.
with a story built in.
03 / THE IDENTITY
NEXT
THE VISUAL LANGUAGE
↓
04
04
/
THE VISUAL LANGUAGE
REDDEW / CASE STUDY
THE VISUAL LANGUAGE
04.00
IDENTITY
EXPRESSION
FROM IDENTITY TO EXPRESSION.
VISUAL LANGUAGE / 01
The identity moves beyond the mark into a visual world built around product, energy and expression.
REDDEW / EXPRESSION
01
PRODUCT / EXPRESSION
A visual language built to make the product felt.
VISUAL PRINCIPLE
Nature gives the identity its
character.
Expression gives it its
presence.
02
PRODUCT PERSONALITY
04 / 03
PRODUCT / CHARACTER
Colour, composition and energy give the identity a recognizable presence.
REDDEW
VISUAL SYSTEM / 04
03 / PRODUCT / COMMUNICATION
APPLICATION
03
VISUAL SYSTEM
THE SYSTEM IN USE
The identity holds together across different visual expressions, without losing its character.
THE EXPRESSION
04.04
FROM A MARK TO A PRESENCE
The identity becomes more than a logo.
It becomes a visual presence that can move, communicate and live beyond the original mark.
NEXT
05 / THE PACKAGING
↓
05
05
THE PACKAGING
REDDEW / PRODUCT EXPERIENCE
PACKAGING / 05.00
DESIGNED TO BE FELT.
Identity translated into a bottle designed to be noticed, held and remembered.
THE PRODUCT
IDENTITY → OBJECT
REDDEW
HIBISCUS / NATURAL / EXPRESSIVE
PACKAGING / 01
IDENTITY → PHYSICAL EXPERIENCE
THE MARK BECOMES
SOMETHING YOU CAN HOLD.
SOMETHING YOU CAN HOLD.
CONTINUE
06
NEXT
06
APPLICATIONS
↗
06
06
THE APPLICATIONS
IDENTITY / IN MOTION
BEYOND THE BOTTLE
BUILT TO
BUILT TO
LIVE.
The identity moves naturally from product into experience and environment.
IDENTITY → EXPERIENCE
MADE
MADE
TO BE
FELT.
REDDEW / APPLICATION
↘
FROM PRODUCT
TO PRESENCE.
IDENTITY → PLACE
BUILT
BUILT
TO BE
SEEN.
REDDEW / APPLICATION
02
ONE
IDENTITY.
MANY MOMENTS.
Designed to remain unmistakably RedDew, wherever it appears.
NEXT
07
THE FINALE
↘
07
07
THE FINALE
ROOTED
IN NATURE.
A natural identity, given a presence as distinctive as the product itself.
REDDEW / BRAND IDENTITY
2026
END OF CASE STUDY
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